From Beijing to Brussels, New Delhi to New York, Scotland’s food and drink is going global
A new marketing initiative has been launched to help make Scottish food and drink as well known internationally as Scottish whisky.
The Scotland Food and Drink Export Plan aims to capitalise on Scotland’s Food Industry’s success by focusing on 15 key export markets. The key areas the campaign will target are North America, France, Germany, the Middle East, China and Hong Kong, Japan and South East Asia.
Experts from successful Scottish food companies will work with the Scottish government to maximise export potential for these markets. The strategy is encourages by news that previous food and drink export goals were met six years ahead of schedule. Scottish food and drink is one of the country’s strongest exports and enjoyed a 52% increase between 2007 and 2012. During the decade leading up to 2012 exports of Scotch whisky also increased by 87% to £4.3bn.
It’s great to see Scotland’s food and drink sector coming together as one to lay out a plan for the industry as a whole”
Mark Laing Nairn
Food and Drink Secretary Richard Lochhead backed the plan saying:
“From Beijing to Brussels, New Delhi to New York, Scotland’s food and drink is going global. The sector has experienced tremendous growth in recent years – in fact, if the current rate of growth continues then we will have an export rate similar to that of the North Sea oil and gas industry. That is remarkable.”
The Scotland Food and Drink Export Partnership is made up of the Scottish government, Scotland Food and Drink, Scottish Development International, Quality Meat Scotland, Scottish Salmon Producers Organisation, Scottish Bakers, Scotch Whisky Association and Dairy UK and Seafood Scotland.
The new scheme was backed by several high-profile Scottish food companies.
Mark Laing, chairman of Nairn’s in Edinburgh, said: “Exports are a key part of our business. We currently export to 30 countries around the world and have experienced the benefits from this, but we know there are many more potential opportunities out there.
“It’s great to see Scotland’s food and drink sector coming together as one to lay out a plan for the industry as a whole.”
The group has produced an online document outlining how the scheme aims to boost the profile of Scottish food and drink exports.