Fletchers of Auchtermuchty – Best British Small Meat Producer

By | Jul 5, 2010

Fletchers of Auchtermuchty, Scotland’s famous venison farm, scooped the award for Best Small Meat Producer at the prestigious Good Housekeeping Food Awards in London in May.  (This post is a little late but still news worthy! Ed)  The only Scottish Business among the 16 category winneres, Fletchers were chosen by a panel of experts in association with Slow Foods. Winners in other categories included big names like Tesco, Waitrose, Pizza Express, the BBC Masterchef programme, Nigel Slater and James Martin as well as other household names.

John and Nichola Fletcher started producing venison on their small hill farm in Fife 35 years ago. Their objective has always been to produce consistently tender and superb flavoured venison at an attactive price while at the same time upholding the ideals of high animal welfare – especially important to John as a vet.

Receiving the award on the night, John Fletcher is quoted as saying:
“Such a prestigious national award means a tremendous amount for a small business like ours.  It’s wonderful to see venison from our little farm hitting the headlines and competing with such big players. Scottish deer farmers are especially disadvantaged by their government’s refusal to provide an award like this will allow us to keep growing and remind people how tasty and healthy venison is. Venison is definitely a mainstream meat now”

Fletchers’ venison ran the gamut of the Good Housekeeping professional tasting panel who pronounced Fletcher’s of Auchtermuchty venison steaks to be so delicious that they needed no additions. Nichola’s dry-cured venison carpaccio also received sinilar praise from the panel. Fletchers’ venison is described as the  ‘complete nose to tail range’ including the increasingly popular venison offal including liver, kidney, heart and sweet breads.  Customers can order on-line from Fletchers’ huge range of venison cuts and products at www.seriouslygoodvenison.co.uk where they can also find out about the farm and how to cook venison.

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