Duck’s Web – A Quacking Example

By | Aug 21, 2010
Ducks at Kilspindie

Web Site for Ducks at Kilspindie

As the Internet continues to develop and the value of social media grows it is refreshing to see examples of simple yet innovative use of the web emerging within the Taste-of-Scotland.com members. This is one I was lucky enough to stumble on last week.

http://www.ducks.co.uk/

With Facebook, Twitter, their Blog and a latest news panel this radiates confidence and clearly wants to communicate with existing and potential customers. As well as a page of positive client testimonials and a well stocked Photo Gallery, the Ducks at Kilspindie web site includes information on local visitor attractions and popular outdoor activities in the East Lothian area.

Perhaps the nicest surprise was Ducks newsletter. Full of interesting items and not the usual clutch of special offers this really highlights the energy that Ducks are putting into their online communications.

If Scotland’s tourist chiefs are to achieve anything in 2010 it would be to promote the benefits of good, clear customer communications and best practice for web site design. Duck’s is a quacking example.

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