A Good Read for 2011 – FREE while stocks last!

By | Dec 29, 2010

Scotland has a well deserved reputation for innovation with an array of economic and technical ‘firsts’ to be proud of. Scotland also has an international reputation for the quality of its natural larder – the best of beef, lamb, seafood, shellfish and much more. Bruised from the recession and economic dips in 2010, perhaps we can combine Scottish innovation and our natural larder to focus on new opportunities in the food and drink sector that will help secure business during 2011.

While the home market quite naturally seeks out the culinary delights of fusion cookery and fashionable cuisines there is still a ready market amongst Scots for traditional dishes well prepared and innovative cuisine. Visitors from abroad and the rest of the UK seek out those unique Scottish dishes – intent on enjoying a true Taste of Scotland as part of their visitor experience.

A small but very insightful guide, full of facts, tips and examples of innovation in product and service within Scotland’s food industry, has been produced by Tourism-Intelligence in conjunction with the major players in our industry -

Food & Drink / Experience in Scotland

The guide explains why quality, local food and drink is so important, the latest market and visitor trends, and inspiring examples of food products and service throughout the country. Practical advice about opportunities to help innovate, increase visitor appeal and grow the food and restaurant business.

Accompanied by a good coffee and some shortbread, the last of the clootie dumpling or … or a fine whisky it makes a worthy appetiser for 2011.

http://www.tourism-intelligence.co.uk

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